News Release

SDC Launches ClearChoice™ Interactive Product Selector Guide

Irvine, CA – July 27, 2017

Interactive product selector guides coating users to the most appropriate coating technologies

SDC Technologies, Inc. (SDC), the recognized global leader in premium, high performance abrasion resistant coating solutions, has launched a new interactive product selector tool called ClearChoice Coatings in conjunction with its FSI Coating Technologies subsidiary. The tool allows product engineers to easily search for the best coating solution for any need by selecting product characteristics such as coating type, substrate, feature, cure and application method and chemistry, as well as use parameters such as industry and market, and application method. The tool enables users to compare up to three products at a time and generate a PDF for future reference.

Designed to be a game changer for the specialty chemicals industry, the tool allows highly technical and industrial markets to enjoy the kind of convenience that are commonly available on consumer-facing selection sites. It enables users to make smarter decisions faster, with comprehensive digital advice geared to human touch and cognitive reasoning. The tool also contains references to relevant website pages and downloadable product documentation PDF files such as Technical Data Sheets, product highlights and brochures.

In launching the tool, Chief Operating Office Richard Chang said, “The ClearChoice Coatings product selector represents a great advance in serving industries that are dependent on our categories of coatings.  We already deliver coating solutions to the world’s most recognizable brands, and our guided selection tool increases the likelihood of finding the right coating quickly.”


SDC is the pioneer of innovative performance-based abrasion resistant coatings used in a variety of applications from aerospace and automotive parts to vision eyewear. Founded in 1986, SDC Technologies, Inc. is headquartered in Irvine, California. SDC was acquired by Mitsui Chemicals, Inc. in 2008.


FSI Coating Technologies FSICT), a wholly-owned subsidiary of SDC Technologies, Inc., is a leading developer and manufacturer of innovative commercial industrial coatings and film products. Founded in 1986 and based in Irvine, California, FSICT offers a wide variety of premium, high performance, anti-fog solutions, applications include medical, military, safety and sports eyewear, as well as industrial sheet and PET film for commercial freezer display doors.